North Kiteboarding join forces with Mystic

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blast
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North Kiteboarding join forces with Mystic

Postby blast » 10 Jan 2019, 02:24

Hotting up in the world of North Kiteboarding, huge news today!
https://www.northkb.com/updates/2019/1/ ... ith-mystic


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alunj
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North Kiteboarding join forces with Mystic

Postby alunj » 10 Jan 2019, 20:33

Mystic are going to find it a very different world being controlled by a private equity company ( Oakley capital )
Smart move for NTG tho . Instant distribution network for their new products . Be intesting to see the fallout . Mystic were kitebrand independent leaving the possibility for pros to use them if they rode , cab , ozone or whoever
With the North tie in pro riders will be pulled off in short order you can be sure .

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blast
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North Kiteboarding join forces with Mystic

Postby blast » 11 Jan 2019, 01:30

alunj wrote:Mystic are going to find it a very different world being controlled by a private equity company ( Oakley capital )
Smart move for NTG tho . Instant distribution network for their new products . Be intesting to see the fallout . Mystic were kitebrand independent leaving the possibility for pros to use them if they rode , cab , ozone or whoever
With the North tie in pro riders will be pulled off in short order you can be sure .


I don't believe NTG will "control" Mystic tbh

I'm waiting to see riders jumping ship too North not the other way around, and I bet it will start as soon as the kites are released.
Ozone / North / Epic / F-One / Shinn / Peter Lynn / Mystic / Airush / CrazyFly / Blankforce / Axis

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alunj
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North Kiteboarding join forces with Mystic

Postby alunj » 11 Jan 2019, 07:22

Without a doubt people will move , both ways. You can be certain the team will now wear mystic and you can also be certain other brand teams will stop using it . How much freedom Mystic will keep will be interesting. Will that brand even survive . I guess it will become new north’s ion .

Oakley specifically wanted to improve the sportswear offering that’s why the mystic link up is good for their plans . It’s also given them a ready made distribution chain . Thay have acquired mbrands , mystics owner . They will want a return that’s what PE companies do. Mystic were pretty much the last independent.
From oakleys portfolio .

We invested in North Sails in 2014, and we’re helping the business grow on a global scale through leveraging the heritage of the sail brand and developing its sportwear offering internationally.

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alunj
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North Kiteboarding join forces with Mystic

Postby alunj » 11 Jan 2019, 07:43

If your really bored you can read up on the guy behind Oakley . It’s quite an interesting story. Strangely enough our paths crossed in the early days of the internet with a company called Pipex . He started out selling colour changing t shirts

https://www.standard.co.uk/business/low ... 63917.html

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blast
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North Kiteboarding join forces with Mystic

Postby blast » 12 Jan 2019, 04:10

Not necessarily true... Lenten has just signed with Ozone and.... Mystic! ;)
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alunj
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North Kiteboarding join forces with Mystic

Postby alunj » 12 Jan 2019, 07:28

It’s a great choice for Len10 as ozone have no water or sportswear wear brand
They are focused on what they do best , which is make kites.

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JamesVegas
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North Kiteboarding join forces with Mystic

Postby JamesVegas » 12 Jan 2019, 21:26

I'm not sure that many people will choose to follow a brand will they? It's all about the kites and they don't have any of the designs or tech they used to have.

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blast
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North Kiteboarding join forces with Mystic

Postby blast » 13 Jan 2019, 03:16

JamesVegas wrote:I'm not sure that many people will choose to follow a brand will they? It's all about the kites and they don't have any of the designs or tech they used to have.



Not sure anyone said that anyone would follow a brand?
I did say it's going to be interesting though.

Not sure what the hell is happening with Duotone though as been with one of the biggest pousada/schools/shops here in N.E Brazil and all contact with Duotone has gone dead for them for the last 2 months or so...they are now going to go with Ozone instead as they needed to sort for the coming season asap.
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JamesVegas
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North Kiteboarding join forces with Mystic

Postby JamesVegas » 13 Jan 2019, 10:05

blast wrote:
JamesVegas wrote:I'm not sure that many people will choose to follow a brand will they? It's all about the kites and they don't have any of the designs or tech they used to have.



Not sure anyone said that anyone would follow a brand?
I did say it's going to be interesting though.


I didn't say that you said that, I was just questioning wether people would follow a brand or the equipment. If for example VW lost their name and had to rebrand would you buy the same car with a different name or a car built by the company that owned the VW name but had never built a car? I know which one I'd go with.

Not sure about Duotone in Brazil but they seem to be very well stocked over here!

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blast
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North Kiteboarding join forces with Mystic

Postby blast » 13 Jan 2019, 15:17

That's been discussed to death already and I totally agree.
However I do think North are going to come in BIG, they ain't gonna gonna come into the market quietly.
I expect to see a huge pr campaign and a whole lot of riders being signed up, like I said it will be interesting to follow over the coming months.
Ozone / North / Epic / F-One / Shinn / Peter Lynn / Mystic / Airush / CrazyFly / Blankforce / Axis

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blast
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North Kiteboarding join forces with Mystic

Postby blast » 14 Jan 2019, 22:14

Just heard, maybe just a rumour but apparently North and Duotone are in a legal battle over rights or something similar. Hence the reason why they can't order fresh stock here.
Ozone / North / Epic / F-One / Shinn / Peter Lynn / Mystic / Airush / CrazyFly / Blankforce / Axis

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blast
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North Kiteboarding join forces with Mystic

Postby blast » 17 Jan 2019, 21:47

Just heard North are sponsors of the red bull king of the air!
Ozone / North / Epic / F-One / Shinn / Peter Lynn / Mystic / Airush / CrazyFly / Blankforce / Axis

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blast
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North Kiteboarding join forces with Mystic

Postby blast » 27 Jan 2019, 15:59

Jesse Richman, possibly one of the most all round kiters on the planet has just signed with North :o
Ozone / North / Epic / F-One / Shinn / Peter Lynn / Mystic / Airush / CrazyFly / Blankforce / Axis

#supportyourlocalshop
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blast
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North Kiteboarding join forces with Mystic

Postby blast » 01 Feb 2019, 19:55

Oof and now it looks like Jalou Langaree also.
Some big names being snapped up
Ozone / North / Epic / F-One / Shinn / Peter Lynn / Mystic / Airush / CrazyFly / Blankforce / Axis

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